The deployment architecture of the entire Audiencelogy platform is very flexible in terms of offering redundancy, failover, performance and optimizing infrastructure costs. Keeping cost of hosting is very important for media companies as high ad serving costs can erode margins and put pressure on bottom line.
Here are some important considerations when deciding your hosting infrastructure:
- Most hosting providers offer unmetered incoming bandwidth but outbound bandwidth is very expensive.
- Although it may seem that DSPs are all about incoming HTTPPOST requests from SSP partners, the bid response payload results in outbound bandwidth consumption.
- As an SSP, outbound bandwidth considerations are even more important considering that one single request coming from direct publisher can result in higher payload when sending outbound requests to DSPs.
We recommend using AWS or similar cloud provider for hosting backend infrastructure. And allow devices and partners to fire beacons into the backend platform for reporting. And we recommend using dedicated hosting providers for hosting ad server, SSP auctioning component and bidders. Some hosting providers even offer unmetered high port speed servers. Going with a dedicated hosting provider enables companies pay fixed costs.
Contact our server support team for further consultations on hosting and deployment.
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