We present here some optimization ideas that clients may utilize in their campaigns.
- Determine a learning budget for your campaign and collect as much statistics as possible.
- Use domain/bundles as white or blacklists.
- Use external site ids for targeting. These site ids belong to the SSP.
- Effectively use day parting.
- Use daily and hourly caps at the campaign, external site id, domain/bundle level.
- Effectively use network margin to find the optimal price point at which inventory should be bought.
- Use 3rd party tags/pixels to determine viewability of various site ids and use them accordingly.
- Integrate conversion pixel and capture conversion statistics.
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