Publishers who are directly onboarded on the platform have the ability to define one or more properties, also called regions. E.g. a large publishing company can create regions for each of their digital publication. For each property, publisher has ability to define ad spaces (also called ad codes). Ad spaces have following attributes:
- Property or region the ad space belongs to
- IAB standard Ad Size. Special ad sizes included pop, video and native.
- Type of ad space. E.g. desktop, mobile site, app.
- IAB category
- A name defined by publisher.
- Monetization method.
- Contract Information like floors.
The publishers have the ability to define if traffic coming into a particular ad space will serve only direct ads or it will be monetized by DSPs only. Other options include making Direct and DSP demand compete (yes, it may be possible that DSP fetches a higher rate than direct demand). It is also possible to allocate a certain percentage of traffic going to direct vs DSP.
The publishers have the ability to define whether an ad space will participate in a private buy (which means only private campaigns with guaranteed budget are picked up for ads) or a remnant buy (this means all campaigns tagged as remnant will be picked up for this remnant ad space). Pricing model option enables publishers to select CPM, CPC or CPA based campaigns only. And finally, publishers can define whether they wish to revenue share with the network with a defined floor or earn a fixed flat fee (CPM, CPC or CPA) for their traffic.
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