One of the oft asked questions is the ability of the platform to execute CPA/CPI offers. The DSP component of the platform inherently is a CPM buying platform, especially when buying impressions from SSPs. Clients may buy CPA/CPI traffic from direct publishers if their publishers agree to offer their traffic on CPA/CPI basis. To be able to execute CPA offers, we recommend clients to optimize their campaigns manually. They may start with a high bid on a run of network basis, or by selecting specific RTB sources and collect statistics about a campaign and then update their campaigns with right site ids and domain/bundles.
We are in the process of writing smart optimizers that will assist clients in optimizing their CPA campaigns.
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