Enterprise Case Studies
Read about our enterprise deployments
Abbott Labs, a large pharma companies has numerous marketing channels to showcase their brand and products. One such channel is a well known baby product Similac. We deployed the ad serving product to drive rule based content to similac.com and other properties of Abbott. The platform required integration with other enterprise CMS systems and was deployed for high availability with full DR planning in place.
Mobilis is a large government owned mobile carrier in Algeria http://www.mobilis.dz. With a large subscriber base in a growing economy, Mobilis decided to generate new revenue stream by offering incentivized solution to it's subscribers. Subscribers download an SDK and get an option to opt into an incentive program that gives them a credit on their monthly bill. Subscribers provide numerous demographic information upon registration. The SDK traps incoming calls and replaces the phone dialer screen with an Ad. Advertisements come from a Mobilis approved agency. This agency uploads Ads into a self care console and provide numerous demographic targeting parameters. It's a large scale deployment that requires integration with Mobilis Huawei billing system to give credits to the subscriber. There are numerous use cases that address fraud as well.
Tagging and targeting health care professionals on publisher properties and digital exchanges is a complex problem. With cookies becoming less pervasive because of in-built browser security, server side technology will become very critical for audience targeting. Audiencelogy is working with a healthcare solutions provider to build a server side fingerprinting technology that combines opt-in databases, contextual and DMP data to tag and target HCPs. User sync with digital exchanges also forms a critical piece of the puzzle to expand reach over RTB and target these healthcare professionals.
Audiencelogy has partnered with an e-tailer and an e-commerce platform to capture audience browsing behavior of products. Data captured is then used to build audience profiles and target these audiences on captive websites and digital exchanges. The solution also entails operating sponsored merchant listings and recommendation engine.