Mobile Network Operators (MNO/MVNO)
Mobile carriers across the world today are exploring ways to activate new revenue streams by leveraging their last mile connection to millions of subscribers mobile devices. The data that is at the disposal of mobile networks give them all the power to put together innovative advertising solutions to drive ad revenues.
Audiencelogy has deployed an innovative solution for a large MNO in Africa. This solution displays an Ad on a subscriber phone during an incoming call. Ad is selected based on numerous targeting parameters like location and demographics. All advertising activity on a subscribers phone is recorded and credit is issued to subscribers for Ads viewed on their phone. Platform integrates with Huawei billing system for issuing credit to subscribers on their invoice.