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Unified Ad Network, DSP & SSP Solution
Feature List

browse through our feature list
Ad Network - Connect Publishers and Advertisers using Tag and S2S Integration.
DSP - Bid on SSP traffic using your own relationships. Bidders have ability to process thousands of requests per second cost effectively.
SSP - Broadcast your direct supply to DSP end points.
100+ platform configuration settings available
Configure default settings for branding, emails, approvals, accounting etc
Configure default settings for ad delivery like smart bidding. Consult AM to update these settings.
Configure third party default settings
Configure self care settings
Direct Publisher Supply - Register Publisher, Register Properties and Ad spaces, Define contracts, Templates for native ads, Generate Ad Tags
SDK - Integrate SDK for in-app
SSP - Sign SSP contract, share end point with SSP, RTB bidder will bid on SSP traffic
S2S - Get or share networks specifications
Receive traffic from tags, SDK or S2S
Direct traffic waterfall consists of direct ads, DSP ads, default ads and finally publisher backfill. Publisher floors maintained for proper attribution.
SSP bid requests processed by bidder. If no direct ads found, no bid sent. Separate plugin available to arbitrage SSP traffic with DSPs.
Process demand from brands, agencies, networks and DSPs.
Self care access for brands and agencies.
White labelled self care for your agencies
Manage all demand side accounts. Customize settings for advertisers and agencies.
Basic Settings - Dates, Campaign Type, Media Type, Max Bid, Budgets, Frequency Capping, Distribution
Targeting - Geo, Category, Day Parts, Language, Browser, OS, Device, Carrier, Connection Type, Audience List, Domain/URL, Geo Fence, External Site IDs, Bid Request Fields,
Placements - Run of Network with Exclude option, Run of Source (Per SSP), Choose Placements, Set Network Margin per Placement, Set Profit Markup, Set bid per placement, Set Daily Impression Cap
Creatives - Image Ads, Text Ads, 3rd Party (Web), Video (VAST), VAST Tag Based, Native, IBV, Link Ads,
Optimization - Campaign Caps Site Caps, Rules, Run of Source (Per SSP), Choose Placements, Set Network Margin per Placement, Set Profit Markup, Set bid per placement, Set Daily Impression Cap
Creatives - Image Ads, Text Ads, 3rd Party (Web), Video (VAST), VAST Tag Based, Native, IBV, Link Ads
Build audience data using invisible pixel
User sync with supply and demand partners
Create custom lists and upload ip addresses, zip codes, device ids, cities, states, domain, bundle, SSP site ids
Weighted delivery
eCPM based delivery
Real time pre-bid fraud control
Transaction research for reporting on various detailed dimensions
Billing report for actual invoicing. Inbuilt post-bid IP fraud control.
SSP report that provides bid requests received, bids sent, win rate etc.
DSP report that provides bids sent, error rate, wins etc.
Video analytics report
Publisher accounting
Advertiser accounting
Agency accounting
Accounting linked with automated gateway payments.
Self-care APIs for clients
Management APIs for internal automation
APIs for ad delivery and optimization
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