List of Macros
The following macros can be used in destination click URLs, JS/Iframe tags or impression tracker.
[ADX_TRANSACTION_ID] Passes the unique ID # of the ad for the impression.
[ADX_BUNDLE_ID] Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the impression. Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google) (mobile only)
[ADX_APP_URL] Passes a string that outputs the origin or type of application responsible for the impression. Example value: “https://itunes.apple.com/us/app/angry-birds-classic/id343200656?mt=8” (Apple) or “https://play.google.com/store/apps/details?id=com.lonedwarfgames.tanks.android&hl=en” (Google) (mobile only)
[ADX_APP_NAME] Passes name of app that the ad is being served on
(e.g.”Tank Recon 3D (Lite)”)
[ADX_APP_VER] Passes version of app that the ad is being served on
[adx_publisher_id] Passes the site ID of the publisher (e.g. 30_692ff3dff09f)
[adx_network_name] Passes the name of the exchange for the impression/click.
[ADX_ADS_REFERRER] When used in a destination click URL or impression tracker URL, it passes Referrer URL where ad is viewed.
[ADX_ADS_DOMAIN] When used in a destination click URL or impression tracker URL, it passes only the domain name.
[adx_camp_code] Passes the unique ID # of the campaign for the impression/click.
[adx_banner_code] Passes the unique ID # of the Banner for the impression/click.
[adx_zone_size] Passes the unique ID # of the ad size for the impression/click.
[ADS_WIDTH] Width of the ad unit as a string ad. (e.g. “320”)
[ADS_HEIGHT] Height of the ad unit as a string ad. (e.g. “50”)
[ADX_USER_IP] Passes the IP address of the user
[ADX_CARRIER] Passes the name of the mobile carrier for the impression/click.
[adx_geo_country] Passes the country of visitor (ISO 3166-1 alpha-2 codes: AU, CA, US, CN
[adx_user_os] Passes the Device operating system
[ADX_USER_UA] Passes the Device user agent
[ADX_LAT] Passes the Latitude
[ADX_LONG] Passes the Longitude
[ADX_DEVICE_MAKE] Passes the name of the Device make (e.g., “Apple”)
[ADX_DEVICE_MODEL] Passes the name of the Device model (e.g., “iPhone”)
[ADX_DEVICE_ID] Unhashed mobile advertising identifier (IFA) – specifically, Google Advertising ID or iOS IDFA, when available. (mobile only)
[ADX_DEVICE_IDFA] Unhashed IDFA, when available. (mobile only)
[ADX_ADV_ADID] Unhashed Google Advertising ID, when available. (mobile only)
[ADS_CLICK_URL] Inserts click tracking link.
[adx_txn_id] Passes a unique identifier representing the current click/impression, further used for tracking conversions.
[ADX_ADS_CACHE] Passes a random number “Cache Buster”.
[ADX_ADS_MIMES] Passes mime types.