Abbott’s nutrition business is a division of Abbott, the global healthcare company. As a leader in nutrition science, research and development, goal is to deliver nutrition products and education that meet the changing needs of families across the world.
What Abbott wanted?
Similac.com, one of the product lines of Abbott Nutrition, needed dynamic rule based content to placed into its content pages.
How did we help?
After consulting business/marketing teams, our ad server product was found to be a good fit for their requirement. And this requirement from Abbott came about within a few years of native advertising becoming a buzz word in digital advertising domain. Our ad server product provided multiple role based logins to marketing group, more specifically content creators, and they create text ads. These text ads were contextually delivered to various pages on similac.com website.
This deployment was fully on-prem and installed at Abbott as a license.
