Mobilis is a large government owned mobile carrier in Algeria http://www.mobilis.dz. With a large subscriber base in a growing economy, Mobilis decided to generate new revenue stream by offering incentivized solution to it’s subscribers. Subscribers download an SDK and get an option to opt into an incentive program that gives them a credit on their monthly bill. Subscribers provide numerous demographic information upon registration. The SDK traps incoming calls and replaces the phone dialer screen with an Ad. Advertisements come from a Mobilis approved agency. This agency uploads Ads into a self care console and provide numerous demographic targeting parameters. It’s a large scale deployment that requires integration with Mobilis Huawei billing system to give credits to the subscriber. There are numerous use cases that address fraud as well.