There has been a recent shift in how media buyers buy RTB placements. While whitelisting RTB placements is still relevant for direct advertisers and agencies, media buyers either reselling traffic on CPM basis or driving conversions are relying more on the site ids, domains and bundle names coming from exchanges. But what about publishers out there who try to spoof the exchanges and blend robotic traffic with clean traffic?
It is important for a DSPs to put a fraud control strategy in place. Our technology teams have invested significant time and effort into upgrading its RTB placement targeting techniques. In addition to partnering with fraud control companies, the ad ops and technology teams have come up with proprietary methods to to detect traffic coming from one country but rendering in another country! Or some RTB site ids associated with multiple bundles! These are just some examples of fraud that is pervasive in DSP world.
Contact our sales team today to learn about our fraud control initiatives and how it can help you deliver value.